Pariksha SaathiCCPA fines a firm ₹1 lakh for misleading walkie-talkie ads; over 16,970 non-compliant listings found online
The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹1 lakh on Hogar Technologies and Innovations LLP for misleading advertisements and listings of walkie-talkies that did not disclose their operating frequencies and licensing requirements, the Ministry of Consumer Affairs, Food and Public Distribution said on 25 October 2026. The order was passed under the Consumer Protection Act, 2019. Over 16,970 non-compliant listings have been identified across online platforms and notices issued to 13 e-commerce entities, and the CCPA has passed final orders against 12 entities with cumulative penalties of ₹58 lakh. Under the licence-exemption rules of 2018 for low-power radio devices, personal mobile radios operating within 446.0-446.2 MHz do not need a licence, subject to conditions.
Drafted with AI assistance from the official PIB release linked above and checked against it by a second AI pass. Not line-edited by a human.
Learning context
The Consumer Protection Act, 2019 came into force on 20 July 2020, and the Central Consumer Protection Authority (CCPA) was established under section 10 of the Act with effect from 24 July 2020. To operationalise it, Nidhi Khare, then Additional Secretary in the Department of Consumer Affairs, was given charge as Chief Commissioner with effect from 29 July 2020.
Check yourself: under which section of the Consumer Protection Act, 2019 was the CCPA established, and from what date?
Section 10; with effect from 24 July 2020.
Revision task: from this release, note the penalty and the firm, the law used, the number of non-compliant listings and e-commerce entities, the cumulative penalties, and the licence-exempt frequency range; from the note, when the Act came into force and when and under which section the CCPA was set up.
Test yourself
Which body imposed a penalty of ₹1 lakh on Hogar Technologies and Innovations LLP for misleading advertisements of walkie-talkies, as announced on 25 October 2026?
Show the answer
Answer: Central Consumer Protection Authority
The Central Consumer Protection Authority (CCPA) imposed the penalty under the Consumer Protection Act, 2019, because the listings did not disclose the devices' operating frequencies and licensing requirements.
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